Many modern day job applicants think that including a cover letter with a resume is outdated so they skip the cover letter altogether. Think twice before doing so. A brilliantly written cover letter can distinguish you from the crowd by allowing you to go into greater detail about the unique skills and qualifications that make you the best fit for the position.

Following are some tips for creating a brilliant cover letter that will land you the job:

1. Avoid brightly colored paper and fancy fonts

A cover letter is not a flyer so use a business font such as Arial. Use plain white or beige paper and print your cover letter and resume on a laser printer – smudge free!

2. Include a personal salutation

Instead of addressing the interviewer with “To whom it may concern” you should address the letter to a specific person. This gives the cover letter a more personal touch and demonstrates resourcefulness.

3. Address the specific position advertised

If a company advertises that it is looking for someone with experience in retail, make sure you address your retail experience.

4. Keep it short and to the point

Limit your note to three or four short paragraphs. Explain why the job is a perfect fit for you and what you can contribute to the company.

5. Be confident but not cocky

Don’t start off with “My professional resume is included if you would like to take a look at it.” You just told them you are not sure if your resume is worth taking a look at. Instead say something direct and casual like, “As you can see in my resume, I’ve worked in sales and retail for ten years.” Be confident about your resume and expect them to read it.

6. Showcase your best assets

Expand upon a few key points from your résumé that matches the position you are applying for. It could be something like how you helped to create a successful marketing strategy or whatever fits into the potential employer’s needs.

7. Don’t leave doubts

You can also include in your cover letter any issues that may give a hiring manager doubt about hiring you, such as gaps in employment. Briefly explain the reasons why you were not working and what you have been doing to keep your skills up-to-date.

8. Be honest

Try not to stretch the truth too much. Just highlight the key points about your accomplishments and stick to the truth. A minor misrepresentations like saying you managed a store when you actually co-managed it, for example can come back to haunt you during the reference check.

9. End your note with confidence

Since you are the one looking for work, you need to take the initiative and follow up. Instead of ending the letter with “I look forward to hearing from you,” close with “I will call you in a few days to discuss a time for us to meet.” And follow-up as promised.

10. Check for typos

Typos and grammar mistakes are a big NO and is a sure way to take you out of running for a job opening. Double check your final copy or ask a friend or family member to review the document before you send it out.

When well-crafted to suit the position, a cover letter can give you a significant edge over the competition. So don’t miss your chance to make a strong first impression and set yourself apart from the rest of the crowd.